B2B Tech & SaaS 1/26/2026
5 SaaS Metrics You Need to Track for Growth
To achieve sustainable growth in the competitive SaaS landscape, you must move beyond intuition and embrace data. This article outlines the 5 essential SaaS metrics – Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), Churn Rate, Monthly/Annual Recurring Revenue (MRR/ARR), and Net Promoter Score (NPS) – that every B2B tech company needs to track, understand, and optimize for long-term success.